Digital marketing has enabled even the smallest company to own a domain and a website.
A website is a primary source of trust and authenticity for consumers. The confidence level of consumers increases when they view a user-friendly site having fresh content, helpful information, contact details, and when the site appears on the first page.
Getting on the page of Google or search engines list or increasing search engine rankings is tough, challenging, but not impossible. All it needs is understanding the flaws, fixing them, and updating the site regularly.
You got a user-friendly website developed for your business, but it’s not showing up on Google? Don’t worry! In this article, we will help you understand the possible issues.
Website is new: It takes time for Google to discover new sites and its internal pages. Run a search for your website by typing ‘site:yourwebsite.com’ if there are no results, create a sitemap and submit it on Google Search Console.
Indexing: To make a website appear on Google, it needs access to index the site. If the access is limited to specific pages, Google will index only those pages. The addition of ‘noindex’ meta tag within the HTML code prevents search engines from indexing the pages.
Crawling: ‘robots.txt’ file instructs Google where it can and where it can’t go on your website. Google can not crawl pages blocked by this file, which results in pages not showing up in search.
Backlinks: The absence of high-quality backlinks stops your site from ranking and showing up on Google. While there are factors in Google’s algorithm, but the presence of backlinks from different websites makes a difference.
Content Optimization: For Google, poorly written, unresearched, plagiarized, or thoroughly copied content is a good reason to block or lower the search rankings, making it difficult to show up on a search.
Keywords: Focus on keywords to support your site to show up on Google. Ensure the keywords are well-researched and industry-specific. The right set of keywords will increase search traffic and search ranking.
Low, DA & PA: DA (Domain Authority) & PA (Page Authority) are tools developed by Moz to gauge the search engine score of the website and its pages. Low ratings indicate low search ranking and site visibility.
Insufficient Content: Google cannot index or crawl a website that has little or no content. Readable, good quality, original content, relevant keywords, increase traffic, and search rankings.
Keyword Density: Stuffing the website content, headers, tags, with relevant or unnecessary keywords affects search rankings, and can invite penalty from Google.
Competition: You or your SEO company might have done everything in line with the requirements, but still, your site is losing traffic and rankings. Why? The chances are, your competitors may be doing a better job.
We are sure, working on the above reasons will help you beat the competition and enable your website on Google. For assistance and best answers, search for the best SEO services in India or search engine optimization company in India.